Our Standards
Our aim is to help you look your best, live healthier, and do more of what you love. It starts with the highest standards for quality & ethical practices.
Always Clean, Never Toxic
We never formulate with harsh, toxic, or irritating ingredients that damage your health, skin, & fertility. So products are free from: parabens, phthalates, sulfates, fragrances—the #1 cause of irritation—and much more. Our soothing, plant-powered formulas are ideal for sensitive skin.
Nature's Purest & Most Potent Ingredients
We tap into the intelligence of nature. Using ancestral wisdom, affirmed with science today, to purposefully select plants for their skin superpowers.
Reef Safe. Cruelty Free. 1% for the Planet.
1% for the Planet membership is an investment in ethical business and our planet's future. Members give directly to eco causes to ensure the most impact possible. We use 100% non-nano zinc oxide mineral protection, organic & natural ingredients—and never test on animals. So our reef safe products are better for your skin and the planet.
How Our Ingredients Work
From the outdoors to the daily grind, you need a simple way to protect, hydrate, & regenerate your skin. Here's a rundown of what to look for in your outdoor skincare and how our wild plants' superpowers support your next adventure.
1. Maintain Moisture
Giving your skin the moisture it needs for peak performance has more benefits than looking great. Moisturized skin decreases breakouts, inflammation, & irritation. Hydration is the name of the game if you want to age well—reducing aging signs like wrinkles & fine lines.
Our Top Moisturizing Ingredients
- Hyaluronic Acid
- Glycerin
- Coconut Oil
- Vitamin E
- Humectants
2. Protect Against Environmental Stressors
Skin barrier protection should be your #1 priority—especially for the active lifestyle. Barrier damage wreaks havoc on your skin, accelerates signs of aging, and increases risk of more serious issues. Look for broad spectrum protection boosted with antioxidants.
Our Top Barrier Protection Ingredients
- Non-Nano Zinc Oxide
- Vitamin E
- Nasturtium Leaf
- Kudzu Root
- Ceramides
3. Reduce Inflammation
Inflammation is your immune system’s response to skin irritation or imbalance. Causing problems like acne, redness, sensitivity, eczema. Our clean formulas avoid harsh chemicals that often cause inflammation—while potent anti-inflammatory botanicals soothe & restore your skin’s balance.
Our Top Anti-Inflammatory Ingredients
- Calendula
- Chamomile
- Meadowsweet
- Nasturtium Leaf
- Glycerin
4. Regenerate
Your skin needs to heal the damaging effects of a life well-lived. Repairing damage from UV rays & other stressors. Regenerating collagen to rejuvenate skin. Restoring your skin's firmness & elasticity. Our regenerative wild plants have your back to restore your healthy, youthful, glowing skin.
Our Top Regenerative Ingredients
- Humectants
- AHAs
- Ceramides
- Hyaluronic Acid
- Antioxidants